From Point of Sales to Point of Senses

Whither the future of shopping? More attractive, responsive and inspiring? There’s no alternative, as internet trading is cutting into bottom lines. General, store and interior designers are already driving forward a new ethos with fascinating innovations and radical new approaches. Exciting projects that involve all the senses are popping up everywhere. Which of them point the way to the future? How do design methods themselves need to change if they’re to speak to audiences and foreground the physical experience of goods? What opportunities are offered by in-shop digitisation? Experience the future for yourself at the conference in October. Top designers will report on their current projects – shops, department stores, mini arcades and trade fairs. As in previous years, the conference is also intended as a forum for connecting and sharing views.

It will be held at the Deutsches Filmmuseum in Frankfurt/Main on 26 October 2017 from 9am to 5pm. Participant numbers are limited.

Interested in the ICONIC CONFERENCE 2017?
Register here with no obligation to receive information by email.

Keynote Speaker

Richard van Hooijdonk

Renowned trendwatcher & futurist Richard van Hooijdonk offers inspiration sessions for companies, organizations and the public sector. Well-known from the RTL television Masterclass, Radio 1 news and BNR, he also lectures at Nyenrode Business University and Erasmus University Rotterdam/Netherlands.


26 October 2017
10 a.m. - 5 p.m.

Event location
Deutsches Filmmuseum
Schaumainkai 41
60596 Frankfurt am Main
How to get to

Paricipation fee
Early bird tickets until 28.09.2016
Regular: EUR 390.00
Foundation member: EUR 340.00
Students: EUR 50.00*

Regular: EUR 490.00
Foundation Member: EUR 440.00
Students: EUR 50.00*

Registration deadline
19 October 2017

All prices exclusive 19% VAT.
*Certificate of study





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