ICONIC CONFERENCES – The conference series of the German Design Council

The ICONIC CONFERENCES have evolved to become unmissable industry get-togethers. The conference series has succeeded in consistently bringing together top international and German experts. Attend presentations of pioneering projects and debate current key issues in the architectural scene. Anyone interested in live encounters with the leading lights and keen to be at the forefront of future design concerns is surely already a regular visitor to the ICONIC CONFERENCES.

The ICONIC CONFERENCE is aimed at architects, engineers, interior designers, scenographers, technical planners, urban planners, agencies, design studios and companies in the construction and real estate industries.


From Point of Sales to Point of Senses

Whither the future of shopping? More attractive, responsive and inspiring? There’s no alternative, as internet trading is cutting into bottom lines. General, store and interior designers are already driving forward a new ethos with fascinating innovations and radical new approaches. Exciting projects that involve all the senses are popping up everywhere. Which of them point the way to the future? How do design methods themselves need to change if they’re to speak to audiences and foreground the physical experience of goods? What opportunities are offered by in-shop digitisation? Experience the future for yourself at the conference in October. Top designers will report on their current projects – shops, department stores, mini arcades and trade fairs. As in previous years, the conference is also intended as a forum for connecting and sharing views.

The ICONIC CONFERENCE will be held at the Deutsches Filmmuseum in Frankfurt/Main on 26 October 2017 from 9.30 a.m. to 5 p.m. Participant numbers are limited.

Subscribe to our newsletter and we will inform you about topics and speakers of the conference. Register here (please note, the newsletter of the Brand and Design Academy is in German).


Deutsches Filmmuseum Frankfurt location for the Iconic Conference 2017
Photo: Uwe Dettmar / Source: Deutsches Filminstitut

This year the ICONIC CONFERENCES | From Point of Sales to Point of Senses will take place at Deutsches Filmmuseum in Frankfurt am Main.

The Deutsches Filmmuseum is located at the famous Museumsufer in Frankfurt Sachenhausen. The conference will take place at the in-house cinema, its repertory cinema contributes a especial cultural input.

Media Partners:



dlv - Netzwerk Ladenbau e.V. (Deutscher Ladenbau Verband)
Registration for the ICONIC CONFERENCES 2017


26 October 2017
9:30 a.m. - 5 p.m.

Event location
Deutsches Filmmuseum
Schaumainkai 41
60596 Frankfurt am Main
How to find us

Paricipation fee
Regular: EUR 490.00
Foundation Member: EUR 440.00
Students: EUR 50.00*

Registration deadline
19 October 2017

All prices exclusive 19% VAT.
*Certificate of study





Are you interested in our events? Subscribe to our newsletter of the Brand and Design Academy here. (Please note, the newsletter is in German.)